AI coaching partner
The AI coaching partner that game-plans your offense anddefense, generates plays and full playbooks, reviews last week’s game, schedules your season, and writes the QB reads you don’t have time to. Built for youth, flag, 7v7, and tackle — included with the $9/mo Team Coach plan.
Coach Cal
scoped to: Flag Football
What Coach Cal does
Coach Cal speaks the same structured-play format the editor uses, so generated plays animate, print, and share like anything you'd draw by hand.
“Build me a screen pass that beats blitz pressure.” Coach Cal writes the formation, routes, blocks, and motions straight into the editor — fully editable like any play you'd draw yourself.
Tell Coach Cal your variant, age tier, and scheme philosophy. It builds a complete playbook — concepts, formations, tags — that you can refine instead of starting from a blank page.
Tell Cal what front you're seeing — Cover 2, 5-2, Tampa-2 — and it proposes plays from your playbook with reads, motions, and adjustments. Drops in counters when your book is missing one.
Heavy-run team? Spread with a mobile QB? Coach Cal recommends a coverage shell, blitz package, and run fits — and explains the why so you can teach it on Tuesday.
Tell Cal what happened. It surfaces which plays bled yards, suggests playbook changes targeted at what beat you, and queues the new install in next practice.
“Two practices a week, Saturday games starting Sept 6.” Coach Cal builds the whole schedule, sends RSVPs, and reminds the roster — no per-event clicking.
Coach Cal reads every play and tells you what's too advanced for 8u, what's missing for a Cover-3 league, and which concept to install first so the rest build on it.
Red zone? 3rd-and-short? Opening drive? Coach Cal builds the call sheet — concept, formation, and a backup if the look on the field changes.
On any play, ask Coach Cal to write the QB progression, hot read, and per-position coaching points. Saves an hour of typing per playbook — and your wristbands print with the notes baked in.
Scoped to: Flag Football
Coach Cal pulls in your playbook contents when you scope a chat to it — so suggestions reference the formations, plays, tags, and notes you've already created.
Knows your playbook
By default Coach Cal is a general-purpose coaching chat. Open it from a playbook page or toggle the playbook scope and it pulls in that playbook's plays, formations, tags, and notes. Suggestions are concrete — “add a Sail off your existing Trips Right” — not generic. Add a play, audit the gaps, propose counters: it's all anchored to what your team actually runs.
Switch playbooks and the context switches with you. Need to keep something private? Don't scope a chat to that playbook — Coach Cal won't see it.
Right answer for your level
Coach Cal's knowledge base is segmented by age tier (8u flag through high school) and football variant. Practice templates, drill suggestions, and play complexity all adjust so you're not getting high-school-level concepts for a 3rd-grade flag team.
5v5 Flag
8u, 10u, 12u — concept-first, motion-friendly.
7v7
Skill-position passing concepts and route trees.
11-man tackle
Full-line schemes, run game, special teams.
Coach Cal sends your messages to OpenAI or Anthropic (whichever we've configured as the active provider) to generate responses. Both providers' API terms forbid training on customer data by default. We don't share your conversations with anyone, and you can delete a thread from inside the chat. See the Privacy policy for the full sub-processor list.
Pricing
Team Coach
$9/month
or $99/year
Need more? Add a 100-message pack for $5/month — packs stack on top of your monthly allowance.
Common questions
The FAQ has 11 dedicated Coach Cal questions — what it can do, how scoping works, message limits, the underlying AI model, and our privacy posture.
Read the Coach Cal FAQStart on the free plan, design a few plays, then upgrade to Team Coach for $9/month to unlock Coach Cal, unlimited plays, Game Mode, and the rest of the team toolkit.